The negative influence of globalization on cultural diversity and the level of satisfaction of individuals is often emphasized to justify protectionism in this sector. Already in 1994 during the round of negotiations of the WTO (Uruguay Round), France insisted that audio-visual obtain a place of excellence not subject to the opening. More recently, also on behalf of the cultural exception, she asked to include in the European Constitution the right to protect and subsidize this sector (Disdier et al. (2008)).
What economists say ? On the one hand authors such as Cowen (2002) considers that the opening allows a mixed culture and the creation of new cultural identities (creative destruction), while others worry that these new crops are impoverished because based on the lowest common denominator. But surprisingly, the evils of globalization, however, have been further studied (Francois van Ypersele (2002), Rauch and Trindate (2009), Maystre et al. (2010)) that the benefits of cultural openness.
Until we propose a model in which cultural exchange is mutually beneficial, I wish you all a happy feast of music! References
Cowen T. (2002) Creative Destruction: How Globalization IS shaping the world's cultures. Princeton. NJ: Princeton University Press.
Disdier AC., Head K., T. Mayer (2010) Exposure to foreign media and changes in cultural traits: Evidence from naming patterns in France. Journal of International Economics.
Francois, Patrick and van Ypersele, Tanguy. 2002. "On the Protection of Cultural Goods." Journal of International Economics 56(2): 359-369.
Maystre N., Olivier J., Thoenig M., Verdier T., Product-Based Cultural Change: Is the Village Global?
Rauch J. and V. Trindade (2009), "Neckties in the Tropics: a Model of Trade and Cultural Diversity", Canadian Journal of Economics.
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